Keeping you informed

This website has been created to keep you in-the-loop as we implement the Creative Industries Strategy for South West Victoria.


This Strategy will impact upon lands and waters over which a number of First Nations’ Traditional Owner and language groups hold custodianship. Registered Aboriginal Parties and Native Title Holders in the region include the Barengi Gadjin; Eastern Maar; Gunditj Mirring; and Wathaurung Aboriginal Corporation.

Traditional Owners and language groups in the South West include people who identify as Bunganditj, Djabwurung, Djargurdwurung, Gunditjmara, Jardwadjali, Kirrae Whurrung, Kuurn Kopan Noot Maar, Peek Whurrong, Tjap Wurrung, Yarro waetch (Tooram Tribe), Wadawurrung, and Wotjobaluk.

Each has individual and interconnected stories, sites, practices and ambitions for their communities stretching back millennia.

We acknowledge the land on which we live and work, and pay our respect to the First Peoples on all of these lands and those that surround them.

  1. Logic Map for the Project

    September 18th, 2018

    The Great South Coast Partnership identified the need for a regional-level Creative Industries Strategy as a priority in 2018, and set about creating a project brief.

    To assist in this process, key stakeholders for the creative industries in the region contributed to the development of a 'logic map' in late 2018.

    An outcome logic map, such as that created for the Great South Coast Creative Industries Strategy, is a one-page diagram with actions, activities and outcomes. The purpose of the map is to help reach agreement about what is important, what will be delivered, and what benefits will result, right from the outset.

    The logic map is only a starting point; as the strategy develops, there will be many opportunities to reflect and refine the work we do based on your feedback.

    A copy of the outcome logic map can be downloaded below.

    DOWNLOAD Logic Map Great South Coast (pdf - 533.41Kb)
  2. Project Team Confirmed

    February 8th, 2019

    One of most important questions raised through the logic mapping process was "who will be responsible for actually delivering and monitoring the work?"

    Everyone has been involved in processes in the past where many hours were invested into a planning document, only for it to gather dust sitting on a shelf.

    To address this, Regional Arts Victoria has been appointed to coordinate both the development and delivery of the strategy, reporting to a 'Project Control Group.'

    The role of the Project Control Group is to provide overarching direction for the strategy, as well as monitor progress and assess risks. They also provide guidance on presenting the various stages of the project within their organisation or communities.

    The Project Control Group includes representatives from:

    • Aboriginal Victoria
    • City of Warrnambool
    • Corangamite Shire
    • Creative Victoria
    • Glenelg Shire
    • Great Ocean Road Tourism Board
    • Moyne Shire
    • Regional Development Victoria
    • The Great South Coast Regional Partnership
    • Southern Grampians Shire

    In addition to the Project Control Group, artists, organisations and community members with specialist skills and knowledge will be called upon throughout the project to ensure it is relevant to the needs of the Great South Coast region.

  3. Online Submissions Open

    July 10th, 2019

    Future Tense have joined the project to assist in mapping the health of the Creative Ecology and Economy of South West Victoria.

    There are two ways to contribute to the Creative Industries Strategy online:

    1. Fill out the Creative Ecology survey by clicking here.
    2. Make your own submission through the Contact Us page.

    Online submissions close September 13, 2019.

  4. Public Events Commence

    August 20th, 2019

    Beginning in August, a series of public events will be held to make sure you don’t miss an opportunity to share your thoughts.

    A full list of all confirmed sessions is available at this link:

    Information about additional sessions will be added through this website as well as Regional Arts Victoria's Great South Coast Facebook page:

    You can also Contact Us and request to receive invites to upcoming events as they are confirmed.

  5. Existing Strategy Review

    August 31st, 2019

    No strategy or policy exists in a vacuum.

    Alongside our own research and consultation, Future Tense will review existing strategies and policy documents impacting the Great South Coast, to ensure the Creative Industries Strategy supports what is already in place, as well as addressing any gaps.

    This report will be completed in late August.

  6. Survey Submissions Close - Sessions Continue!

    September 14th, 2019

    Submissions through the Creative Ecology Survey for consideration have now closed.

    You can still make your own online submission at the Contact Us page, and don't forget to attend one of our public sessions:

  7. Online Submissions Close / Final Sessions

    October 1st, 2019

    Online submissions close Thursday October 31, 2019.

    If you would like to make an online submission please head to the Contact Us page, and don't forget to attend one of our public sessions:

  8. Creative Ecology Report Complete

    October 31st, 2019

    A report evaluating the current strengths, opportunities and challenges in the Great South Coast Creative Ecology will be complete by late October.

    This work will draw on data sourced through the creative ecology survey.

  9. Community Consultation Summaries and Survey Results

    December 20th, 2019

    To support the development of the Creative Industries Strategy in the Great South Coast, Regional Arts Victoria sought feedback from the community through a Creative Ecology Survey alongside a series of Targeted Consultation Sessions with industry professionals in the region.

    Below, you can download both the results of the Survey and Summary of the Community Consultation Sessions.

    Both will be used as evidence to inform the Draft Strategy, due to be released for comment in early 2020.

    DOWNLOAD Regional Arts Victoria Community Consult Summary (pdf - 502.39Kb)
    DOWNLOAD Regional Arts Victoria Creative Ecology Survey Results (pdf - 268.88Kb)
  10. Drafting Strategy

    February 3rd, 2020

    A draft of the Creative Industries Strategy is currently being completed by summarising your contributions.

    Documents will be released for comment at this website.

  11. Draft Strategy Release Postponed

    April 1st, 2020

    In early March we had planned to release a draft of the South West Creative Industries Strategy for your feedback.

    With the significant challenges posed by COVID-19 on our creative sector here and across the world, we’ve decided we need to review the draft again before release. This will ensure we make room in the four-year plan for a recovery and renewal period post-COVID-19.

    We will share an updated timeline with you in the coming months.

  12. Draft Strategy Released for Comment

    June 29th, 2020

    Regional Arts Victoria is pleased to present What it Means: A Creative Industries Strategy for South West Victoria - and we want your feedback on our draft.

    From the moment this project was formed through the Victorian Government’s Regional Assemblies program, one question has followed us around: what will this mean for me?

    After talking with many of you in 2019, this Strategy is our response. Now, we need to know if we've got it right: that's where you come in.

    You can download the Summary document at the link below. Once you've read through it, you can provide feedback or ask questions by either:

    Feedback closed on Monday, August 10 2020.

    DOWNLOAD Regional Arts Victoria Draft South West Strategy (pdf - 1809.26Kb)
  13. Feedback on Draft Strategy Closes

    August 10th, 2020

    Feedback on the Draft Creative Industries Strategy is now closed.

  14. Summary of Feedback on Draft

    September 11th, 2020

    Through June-August 2020, feedback was sought on the draft South West Creative Industries Strategy.

    The summary of feedback collected, and how it is incorporated into the final Strategy, can be downloaded at the link below.

    DOWNLOAD Regional Arts Victoria Summaryof Draft Feedback (pdf - 65.62Kb)
  15. Final Strategy Released

    November 30th, 2020

    The South West Creative Industries Strategy is now live and launched.

    Read the full Strategy here.

  16. Seeking Project Advisory Group Members

    December 7th, 2020

    The South West Creative Industries Strategy, What it Means, is a regional-level plan for supporting the needs of the local creative sector. With input from the community, government, peak bodies and audiences, What it Means has a goal to support beneficial and sustainable creative industries in South West Victoria.

    In order to support the implementation of the Strategy, Regional Arts Victoria is seeking to appoint a Project Advisory Group (PAG). The PAG will include representatives from the local arts, business, and cultural community and ensure the work remains relevant and impactful over the four year implementation timeline.

    Read more here.

  17. Implementation Begins

    January 1st, 2021

    Work on implementing the Great South Coast Creative Industries Strategy will get underway in early 2021.


Keep up-to-date with our latest strategy updates



Regional Arts Victoria has joined forces with the Victorian Government, the Great South Coast Regional Partnership, Corangamite Shire, Glenelg Shire, Moyne Shire, Southern Grampians Shire, City of Warrnambool and the Great Ocean Road Tourism Board on a strategy to support creative industries in the Great South Coast of Victoria.

The strategy will build on the long-term partnership already in place between these groups, and provide a roadmap for supporting creative industry practitioners, organisations and supporters in the south west of the state.

What It Means: A Creative Industries Strategy for South West Victoria links directly to advocacy coming out of the Great South Coast Regional Partnership conversations and carried forward by Regional Arts Victoria’s partnerships with local government and the south west community.

Seven key objectives will be the focus of the four-year plan; First Nations; the South West Story; Data Collection; Testing Grounds; Professional and Enterprise Development; Creative Hubs and Youth Programs.

The Creative Industries Strategy will lay the groundwork for future partnerships and projects across the region that will grow the region’s creative identity. It is a benchmark document that the community can use to leverage funding and influence and make the case for their vision to have the arts more prominently regarded as useful across many sectors.

Read the Creative Industries Strategy full or summary document here.

Banner Image: Still from 'Currency' by Kim Sargent Wishart, a dance and screen project which featured at the Warrnambool Art Gallery. Supported by the Regional Arts Fund.